The just-concluded CP+ (photographic equipment and imaging exhibition, is one of the most influential digital camera equipment exhibitions in the world) showcased the latest digital imaging equipment products from major global manufacturers this year. There are many companies participating in CP+ this year, including Canon, Nikon and so on. One of the most representative companies is DJI. The big booth of DJI exhibited almost all their popular products. In the previous article, we already talked about the Mavic Air drones. Now let's take a look at the other star drones of DJI.
2. DJI Inspire
The four-axis flagship quadcopter of DJI, Inspire, was also shown on the CP+ site, which was installed the new lens launched by DJI last year. The new lens highlights the lightweight features and highlights the use of different formats such as APS-C. Inspire is equipped with a new intelligent system design in DJI, better stability, and can track the movement of people to dynamically adjust their shooting direction, the effect is excellent. This shows that DJI's AI design has been very mature.
3. DJI Phantom, DJI Spark
At the exhibition site, we also saw dji spark, a popular product in the previous year and the year before last, and Phantom, a classic product of DJI. That is, at the CP+ exhibition site, DJI showed us a full range of four-axis aircraft products. Regardless of the old and the new, we can see that DJI always seizes the market from the products and does not rely on the propaganda and public relations to enhance the brand influence. This kind of strategy based on R&D and product will be able to stand firmer in the future and will be able to retain its absolute market share.
In previous years, when we mentioned DJI, we would certainly talk about DJI’s drone aerial photography and we also talked about DJI’s market share in the drone industry. But now, again referring to the DJI brand, we have a brand new topic: its stabilizer, which is the handheld product that we will talk about next.
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